Let's work together
Partnerships, collaborations and pop-ups for NYC families
I'm Adina — an NYC mom of three with a Master's in Early Childhood Special Education. Some of my favorite work is with brands, museums and venues who genuinely make city life easier for families.
Every experience is visited and personally vetted before it reaches parents here. That's the whole promise of this platform, and it's why partnerships land the way they do — because the audience already trusts that I wouldn't send them somewhere I wouldn't take my own kids.
Let's talkWhere parents find us
15M+
Monthly views across platforms
Follower counts and reach are the verified numbers Adina provided. Supplementary metrics (TikTok likes, videos published) are pulled live when available.
A look at the work
Filmed on location, with real kids and honest logistics — hours, cost, strollers, bathrooms.
A small, specific, high-trust audience
Mostly NYC-area moms in their late thirties and early forties, planning weekends for kids under ten. Recommendations get saved, shared in group chats, and acted on the same week.
Nothing is posted that hasn't been seen in person, and details are verified before publishing — which is exactly why a partnership here reads as a recommendation, not an ad.
Full audience demographics, saves, shares and story reach are in the current media kit — email for the deck.
Interested in collaborating? Let's talk
Tell me a little about what you have in mind and I'll come back within a few days.
Prefer email? kidsguidenyc@gmail.com
Have an event instead? Submit it here.